The holiday season puts brands on full display—storefronts glow, packaging pops, and signature sounds and scents fill the air.

It is also a great time to consider how nontraditional trademarks might advance your brand’s business goals. Here are a few practical takeaways to help your team leverage the season.

From tinsel to trademark. Most trademarks are words or logos, but that’s just the tip of the iceberg. Sounds, scents, colors, and even product design or store layouts […]

A notorious aspect of proceedings at the UPC is their frontloaded nature, according to which parties are required to set out their full case as early as possible. This is to assist with meeting the strict timelines for judgments; the UPC aims to issue a first-instance decision within one year of the filing of a complaint. Another notable aspect of UPC proceedings is that patentees are permitted to defend their patent against validity attacks […]