Arthur J. DeBaugh

North Carolina

Bell, Davis & Pitt, P.A.
100 N Cherry St
Winston-Salem, NC 27101
United States

Tel: 336.714.4189


Art DeBaugh focuses his practice on trademarks, marketing/advertising/promotions issues, copyrights, and business and corporate matters.

As a North Carolina State Bar certified specialist in trademark law, Art has more than 30 years of experience protecting clients’ intellectual property. Prior to joining Bell, Davis & Pitt in 2013, Art served as a partner in two law firms in the Research Triangle area. Prior to that, Art was chief counsel – intellectual property for Sara Lee Corporation in Winston-Salem, where he was responsible for a global trademark portfolio of more than 20,000 marks in the apparel, food and beverage, and household consumer goods industries.

Art represents clients in a wide range of industries, such as software and electronics, health care, higher education, marketing, consumer packaged goods, apparel/textile, retail, and food & beverage. He has prosecuted more than 3,000 trademark applications in the United States alone. Art assists clients with:

  • Bringing products to market
  • Developing brand strategies and protection plans
  • Leveraging their intellectual assets for strategic advantage and revenue maximization
  • Providing brand registration and enforcement services (including infringements and anti-counterfeiting issues)
  • Counseling clients on a myriad of related issues, including privacy matters, sweepstakes and contest rules, franchise issues, domain names, cybersquatting, and other internet issues.
  • Creating comprehensive intellectual property protection policies and procedures
  • Implementing confidentiality and non-disclosure agreements with employees, vendors, and outside contractors

In the community, Art serves on the board of the Winston-Salem Symphony and on the Citizens Advisory Board of public radio station WFDD. He is an active member of Augsburg Lutheran Church in Winston-Salem, where he has served as president of the congregation. Professionally, Art recently served as chair of the North Carolina State Bar’s trademark specialty committee of the Board of Legal Specialization and has served for several years on the council of the Intellectual Property Section of the North Carolina Bar Association.

Art co-authors the TMC (Trademark, Marketing & Copyright) Blog with Ryan Gaylord and Alex Preston.

The intellectual property (IP) team at Bell, Davis & Pitt has registered thousands of trademarks, on both the federal and state levels, for businesses and individuals throughout the United States and around the globe, and has worked with foreign counsel to register thousands of our clients’ marks internationally. Our team includes trademark and copyright lawyers with extensive experience in brand registration and protection, marketing and advertising laws, promotion laws, competition law, franchise law, privacy law, FTC matters, trade secret matters, and IP litigation. We vigorously preserve and protect our clients’ intellectual property rights and litigate IP theft and infringements when necessary.

We represent clients from a wide range of industries, including consumer packaged goods, food service, textiles and apparel, household and body care, healthcare, retail, marketing and advertising, education, automotive, banking and technology, and even the emerging cannabis industry. Bell, Davis & Pitt has the deep expertise in each of these sectors to understand what makes your business work and how to protect its intellectual property. The trademark portfolios managed by Bell, Davis & Pitt continue to expand as individuals, small businesses, and multinational corporations entrust us with some of their most valuable assets.

Our dedicated trademark team of attorneys and paralegals is devoted to managing these trademark portfolios and providing broader brand strategy services to our clients.

We provide tailored and cost-effective solutions that enable our clients to expand into new markets and product categories with confidence by leveraging intellectual property assets for strategic advantage and maximum revenue. We pride ourselves on helping our clients understand what to look for in the IP world, what to avoid, and how to successfully launch their brands, slogans, and campaigns.

Bell, Davis & Pitt has taken a personal approach to the practice of law in North Carolina for 40 years. With offices in Winston-Salem and Charlotte, our 35 attorneys strive to treat each client as a true partner, building longstanding relationships as colleagues and strategic counselors.

We place an important premium on those client relationships — including ones dating back to our founding. We have deep roots in our communities and our region, while also serving large, multinational clients on a wide variety of sophisticated matters. Bell Davis & Pitt is committed to providing the highest quality work in the most cost-efficient manner.

Our goal is to be the resource our clients turn to for complex legal issues — so that they can focus on their lives, families and businesses.